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Beyoncé, Jay-Z and the 128-Carat Tiffany Diamond Star in the Jeweler’s New Campaign

  • Writer: Lacrystal Parker
    Lacrystal Parker
  • Aug 23, 2021
  • 1 min read


Beyoncé and Jay-Z’s much-anticipated campaign for Tiffany & Co. has arrived—and it features a few notable firsts.

On Monday, the American jeweler revealed its fall 2021 campaign, called “About Love,” which stars the music industry power couple. Photographed by Mason Poole, the images are the first time they’ve appeared in a campaign together. It’s also the first time the Tiffany blue Jean-Michel Basquiat painting in the background, entitled Equals Pi (1982), has been seen publicly. In the images, Beyoncé wears the iconic Tiffany Diamond—marking the first time the jewel has been featured in an advertising campaign. (She’s the first Black woman to wear the diamond, and the fourth person to wear it in Tiffany’s history.)


 
 
 

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